A Day in the Life of a Senior Crew Member

A Day in the Life of a Senior Crew Member The purpose of this report is to be presented to an induction class at the united airlines where I was asked to brief the new members on the role and responsibilities of the senior crew member to increase their knowledge on such. This report is in four paragraph format where it will include the introduction, research findings, discussion and the conclusion on the role of the senior cabin crew member, the responsibilities of the senior cabin crew member during the stages of a flight, the reporting procedures for ensuring Civil Aviation Authority (CAA) compliance and revision of the importance of the role and responsibilities of the senior cabin crew member throughout the stages of a flight will be done, but before we move on the Civil Aviation Authority (CAA) compliance is defined by Caa.co.uk. (2017) as the rules and regulations set by CAA that all aviation sector governs under the CAA must follow, if there is noncompliance then there will be consequences. Research findings: P4: the role of the senior cabin crew member. Be a leader. Manage the other flight attendant on the flight, ensuring rule and regulation are being followed by both crew members and passengers. Serve and prepare food and beverages. Assist passengers whenever they need help. Complete all paper works before and after each flight. P5: The responsibilities of the senior cabin crew member during the stages of a flight. Responsibility during pre-departure: Pre-flight briefing. Communicate with flight and cabin crew members. Make passenger announcements. Complete documentation. Make equipment checks. Monitor team members and ensure all pre-departure duties are carried out. Do a cabin secure check. (Essence Learning 2017). Responsibilities during the flight: Plan and assist in delivering service to passengers. Provide solutions to the problem and make decisions. Monitor and manage crew members. (Prospects.ac.uk, 2017). Responsibilities prior to landing: Make passenger announcements Collect and complete all documentation Restrain all moving object like carts and secure sealing of bars, money etc. Do the final cabin checks. (Prospects.ac.uk, 2017). Responsibilities after landing: Handover reports Disarming and open the doors Communicate and work alongside flight ad cabin crew members and ground staff. Do a post flight breifing (Prospects.ac.uk, 2017). P6 The reporting procedures for ensuring Civil Aviation Authority (CAA) compliance Defective equipment Safety incidents Medical and security incidents on board Discussion P4: the role of the senior cabin crew member. On the flight there different positions, you have the first pilot who is the captain, then the co-pilot, they are responsible for everyone on the aircraft, then you have the senior cabin crew member (SCCM) who is responsible for the cabin crew members and not only that but the SCCM is the leader of the cabin crew he is the first person to be called if there is any emergency on the flight and the first one to administer CPR in extreme cases . Not because the SCCM is the leader he is there to assist in preparing and serving food and beverages and all so assist passengers like carrying their luggage putting it in the overhead compartment etc.one another important role of the SCCM is to complete paper works before and after the flight, he is also responsible for a conducting a pre-flight briefing. P5: The responsibilities of the senior cabin crew member during the stages of a flight. The responsibilities of an SCCM depends on how big the crew is and whether its a long or short haul flight and the responsibilities change over different stages of the flight, before the plane takes off (pre-departure ) there is a lot of things to be done in a short amount of time so the SCCM responsibilities is to ensure that the duties assigned to the cabin crew are done. A pre-briefing meeting is kept by the SCCM to outline any change in flight information and safety procedures, a;so stating the nature of the flight and any other valuable information to the cabin crew members,SCCM is also responsible for the passenger announces where safety procedure are carried out and need to know information is passed on to the passengers.it is very important that the SCCM keep in communication with the flight crew to be well rounded on what is going on. A cabin check and equipment check is done to ensure that all equipment are working.(Essence Learning 2017).During the flight the SCCM responsi bilities are to ensure that the crew members and passengers are safe, monitoring and managing the crew members with on point decision and problem-solving skills ,the SCCM is all so responsibility for providing services to the passengers like answering any question they may have and also serve and prepare food and beverage, the sharing of duties to the cabin crew members are also a part of the SCCMs job description (Prospects.ac.uk, 2017). Prior to landing the SCCM responsibilities differs where he or she responsibility is to ensure that nothing harmful in the passageway, the securing of carts and the serving of hot beverage or serving is paused until the plane passes that stage, documents are also to be completed and handover at the end of the flight.prior to landing the SCCM will make passenger announcements (pas) so inform the passengers of the procedures and the last set of safety checks will be done (Prospects.ac.uk, 2017). After landing the SCCM disarm and open the doors, bid t he passengers farewell.communication with teamwork is of key importance in getting the work done effectively so the SCCM liaise with cabin crew members, ground staff, and the flight crew to ensure that there is clear understanding if there is any emergent situation or just the caring out of daily procedures.at the end of a flight, a post-briefing is done by the SCCM to go through what happen during the flight and if there is any improvement needed to be done.(Prospects.ac.uk, 2017). For P6: Outline the reporting procedures for ensuring Civil Aviation Authority (CAA) compliance. Safety incidents CAP 382 The Mandatory Occurrence Reporting Scheme (MORS) Mandatory Occurrence Reporting (MOR) Forms outlining the situation must be sent via email or fax to the director of CAA in your region. A copy of this report must be given to the employer for flight safety reasons. Reports must be sent out within 96 hours of the event. If the situation is deemed hazardous then the CAA requires the reported to send another email or fax to state this information, the same thing is to require if the situation is not hazardous.(Anon, 2017) (See figure 1 in appendix) Defective equipment The manufacturer or a suitable authority should be advised of the situation. The organization to which the occurrence report was made or made aware by the person who made the report should notify the manufacturer(s) or the regulatory agencies. Anon ,2017 stated that when any part or equipment involved in an occurrence is being dispatched to another area or organisation for investigation or repair, the item(s) should be clearly identified as the subject of an occurrence report to the GCAA, by appropriate annotation of the tag and all accompanying paperwork. (Anon,2017) Medical and security incidents on board In-flight accident report In the event of an in-flight accident, The Accident and Incident Investigations Department (AIID) should be notified immediately via call or email, contacts are available on the CAA website. Then the commander or the operator of the aircraft must report to the CAA. (Caa.co.za. 2017). (see figure 1 in appendix) M1 importance of the role and responsibilities of the senior cabin crew member throughout the stages of a flight The major role and responsibility that the senior cabin crew member plays are to ensure the safety of the passengers and the staff, by doing this the SCCM have to uphold with the compliance of the regulations set by the CAA and other regulatory bodies by securing and doing periodic checks of the cabin and equipment. The SCCM is the leader if the cabin crew so he/she is responsible for ensuring that the duties are shared equality and being carried out by each assigned member ,the SCCM carries our a preflight briefing and post-flight briefing to ensure information is being passed on to the crew members and then to the passengers, doing this guarantees teamwork and flowing communication to limit confusion and panicking in case of an incident, the SCCM also aids in guest services like serving food and beverages and preparing crew member food this aids in teamwork and shows that no matter the rank you still have to be a team player. D1: Discuss the consequences of poor coordination, including non-compliance with the company and regulatory policies and procedures. May cause injuries(Anon.2017) May lead to death (Baum, Hedlund, Aristei Goldman, P.C. 2017). the lawsuit (Baum, Hedlund, Aristei Goldman, P.C. 2017). Loss of customers and ruin reputation. (Baum, Hedlund, Aristei Goldman, P.C. 2017). Employees may lose their job. (Smallbusiness.chron.com,2017) The decrease of productivity. (Smallbusiness.chron.com,2017) Cause delay. (Smallbusiness.chron.com,2017) Duplication of duties (Smallbusiness.chron.com,2017) Discussion For D1: Discuss the consequences of poor coordination, including non-compliance with company and regulatory policies and procedures The aviation industry focus is safety, so procedures and policies are set in place to ensure the safety of passengers, crew members, and the aircraft, non-compliance of these procedures may cause injuries, lawsuits, loss of a job or even death. For example non-compliance of hot Liquids Service Procedures where it states that flight attendants must discontinue service of hot beverage in turbulence and hot liquids must have lids that secure closely, will results in the injury of passenger or crew member (Anon, 2017).Aircraft maintenance is very important and skipping a step or just not upholding the maintenance of the aircraft may lead to death , this is call aircraft maintenance negligence, for example in January 8, 2013 a small 19 passenger aircraft plunged to the ground killing all passenger on the flight including first officer and the pilot, due to the fact the maintenance of the elevator control system and center of gravity imbalance, the pilot was unable to bring nose of the pla ne back down, with the plane pointed upwards air was unable to flow over the wings. Airlines who fail to uphold the safety regulation and the coordination of policies and procedures may face with a heavy lawsuit which will in return ruin the reputation of that business leading to loss of customers and is incarcerated if found guilty (Baum, Hedlund, Aristei Goldman, P.C. 2017). The consequences of poor coordination will result in the decrease in production, meaning procedures will not go as smooth as they should because there is delay no one wants to wait especially when they were promised fast and reliable service, the customer retention part of the business will suffer because of this. The lack of coordination ay cause duplication of duties and allowing other persons not to have a duty because of poor coordination. This will cause double effort and max time to correct the poor coordination. (Smallbusiness.chron.com,2017)

Consumer Traits and Behaviors Essay

Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product). Companies to determine the best, and useful marketing of their product and services must study consumer traits and behaviors. By doing this extensive research, companies are sure to develop marketing plans directly aimed to the customer base they would like to attract. Sources of influence on the consumer. The consumer faces numerous sources of influence. Often, we take cultural influences for granted, but they are significant. An American will usually not bargain with a storeowner. This, however, is a common practice in much of the World. The cultural influence can also impact the actual things people feel are needs versus wants. The American culture, unfortunately is a greedy culture that can at times take for granted the fact that all of their needs are met and often times confuse them with their wants. The cultural impact makes a fancy new sports car a need when there are children in third world countries that need food and water. Physical factors also influence our behavior. We are more likely to buy a soft drink when we are thirsty, for example, and food manufacturers have found that it is more effective to advertise their products on the radio in the late afternoon when people are getting hungry. There are also documented instances where a person’s obsessive want of an it em can physically make a person ill when they cannot have them. A person’s self-image will also tend to influence what he or she will buy—an upwardly mobile manager may buy a flashy car to project an image  of success. Self image issues can also be closely related into cultural issues we all can face also, leading consumers to adopt an image of beauty that is not obtainable such as larger women developing a complex to become super model thin, and in return cause people to develop self hate towards the things about themselves and others that cannot be changed. Often times a person’s self worth is measured in the things they have versus the content of who they are on the inside. Social factors also influence what the consumers buy—often, consumers seek to imitate others whom they admire, and may buy the same brands. The social environment can include both the mainstream culture (e.g., Americans are more likely to have corn flakes or ham and eggs for breakfast than to have rice, which is preferred in many Asian countrie s) and a subculture (e.g., rap music often appeals to a segment within the population that seeks to distinguish itself from the mainstream population). Thus, sneaker manufacturers are eager to have their products worn by admired athletes. Something as simple as a Facebook like can take a product from obscurity to relevancy just like being listed on Oprah’s favorite things. Finally, consumer behavior is influenced by learning—you try a hamburger and learn that it satisfies your hunger and tastes good, and the next time you are hungry, you may consider another hamburger. We are also a culture of people to purchase the things that our family customarily purchased our band loyalty can be passed down from generation to generation. Consumer Choice and Decision Making: Problem Recognition. One model of consumer decision-making involves several steps. The first one is problem recognition—you realize that something is not as it should be. Perhaps, for example, your car is getting more difficult to start and is not accelerating well. The second step is information search—what are some alternative ways of solving the problem? You might buy a new car, buy a used car, take your car in for repair, ride the bus, ride a taxi, or ride a skateboard to work. The third step involves evaluation of alternatives. A skateboard is inexpensive, but may be ill suited for long distances and for rainy days. Finally, we have the purchase stage, and sometimes a post-purchase stage (e.g., you return a product to the store because you did not find it satisfactory). In reality, people may go back and forth between the stages. For example, a person may resume alternative identification during while evaluating already known alternatives. Consumer  involvement will tend to vary dramatically depending on the type of product. In general, consumer involvement will be higher for products that are very expensive (e.g., a home, a car) or are highly significant in the consumer’s life in some other way (e.g., a word processing prog ram or acne medication). It is important to consider the consumer’s motivation for buying products. To achieve this goal, we can use the Means-End chain, wherein we consider a logical progression of consequences of product use that eventually lead to desired end benefit. Thus, for example, a consumer may see that a car has a large engine, leading to fast acceleration, leading to a feeling of performance, leading to a feeling of power, which ultimately improves the consumer’s self-esteem. A handgun may aim bullets with precision, which enables the user to kill an intruder, which means that the intruder will not be able to harm the consumer’s family, which achieves the desired end-state of security. In advertising, it is important to portray the desired end-states. Focusing on the large motor will do less good than portraying a successful person driving the car. Attitudes Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some â€Å"object†Ã¢â‚¬â€within the context of marketing, usually a brand, product category, or retail store. These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object Consumer attitudes are both an obstacle and an advantage to a marketer. Choosing to discount or ignore consumers’ attitudes of a particular product or service—while developing a marketing strategy—guarantees limited success of a campaign. In contrast, perceptive marketers leverage their understanding of attitudes to predict the behavior of consumers. These savvy marketers know exactly how to distinguish the differences between beliefs, attitudes, and behaviors while leveraging all three in the development of marketing strategies. beliefs or feelings toward a product or service. A behavioral intention is defined by the consumer’s belief or feeling with respect to the product or service. The cellular phone industry is one of the rare bright spots in Asian business (Roberts, 1998). China’s cell phone market has increased at an annual growth rate of 80% since 1990 (Statistics of CMII, 2005). In 2001, China’s cell phone market  grew into 130 million users, exceeding the U.S.’s market for the first time An attitude in marketing terms is defined as a general evaluation of a product or service formed over time (Solomon, 2008). An attitude satisfies a personal motive—and at the same time, affects the shopping and buying habits of consumers. Dr. Lars Perner (2010) defines consumer attitude simply as a composite of a consumer’s beliefs, feelings, and behavioral intentions toward some object within the context of marketing. A consumer can hold negative or positive (Robertson, 2001). Chinese cell phone user population reached 335 million (25% of the total Chinese population), 65 million more than 2003 (Statistics of CMII, 2005). Social and Cultural Settings Influence Consumer Behavior The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers). The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Consumers Interpret Marketing Messages Differently Consumers’ interpretations of advertising messages have long been an important and controversial topic in advertising research (Jacoby and Hoyer 1982a, 1982b, 1987; Mick 1988b; Russo, Metcalf, and Stephens 1981; Shimp and Preston 1981). [The terms comprehension and interpretation are used interchangeably here. Readers who question the synonymy of those terms are also likely to believe that denotation and connotation are separate constructs- -likely because they associate comprehension with denotation and interpretation with connotation. This article seeks to defy the  denotation/connotation distinction with respect to advertising illustrations. Comprehension itself is conceptualized generally in this article from a level of processing perspective, specifically as a cue-induced spread of activation of semantic concepts (knowledge structures). Inference is the basic mechanism of this activation and also accounts for the meanings constructed as a function of bridging two alread y – activated concepts.] Historically, most empirical work has centered on consumers’ processing of linguistic information; recently, researchers have paid increased attention to nonlinguistic features (e.g., Childers and Houston 1984; Edell and Staelin 1983; Johnson, Zimmer, and Golden 1987; Richards and Zakia 1981; Rossiter and Percy 1980; Zakia 1986). Lengthy theoretical writings on visual communication in advertising have also appeared (Rossiter and Percy 1983). Despite this trend, few have actually studied the semiotic substance of consumers’ interpretations of advertising illustrations. For instance, Thematic Apperception Tests remain widespread in the advertising industry for Pretesting visual content. Yet, advertising scholars have exerted little effort to employ such semantic -unveiling methods to inform theory and assess propositions about consumers’ interpretations of nonverbal ad information. Conclusion In this document, we have been able to showcase the psychological processes and presented three social processes that impact and influence consumer behavior. As we explore the fabulous relationships between traits and behavior we can establish the marketing and tools that are needed to develop effective marketing strategies that will influence the way people buy the products that are purchased. Understanding these consumer traits and behaviors can make the company a very successful and profitable company. Understanding or a lack there of, this relationship between consumer traits and be the making or breaking of any corporation. This class and the training of being able to understand just how important it is to be able to interpret the messages that are being sent both to and from the consumer. References Retrieved From: http://www.jstor.org/stable/2571413 Retrieved From: http://www.marketingteacher.com/lesson-store/lesson-internal-influences-lifestyle-attitude.html Retrieved From: http://www.consumerpsychologist.com/ (2011, 04). A Structural Equation Model of Perceived Price on Value Perceptions: a Consumer Psychology View. StudyMode.com. Retrieved 04, 2011, Retrieved From: http://www.studymode.com/essays/a-Structural-Equation-Model-Of-Perceived-6608

Top Tasc Essay Topics Secrets

Top Tasc Essay Topics Secrets The Demise of Tasc Essay Topics Informative essays are somewhat more descriptive. If you decide to be a self-employed essay writer, you can expect the exact same. The body of the essay can be broken into various sub-topics that are related to the most important topic. The sample apa format essay subheadings has quite a simple structure, but it's obvious that the writer planned ahead. Argumentative essay is about arguing and debating on a subject, which is debatable. Creating an excellent argument essay starts with a list of argumentative essay topics. Argumentative essay topics are so important since they are debatableand it's important to at all times be critically considering the world around us. Argumentative essay topics cover a wide selection of subjects, and can be quite persuasive if a high quality essay represents them. The essay writing needs to be carried out in a well-planned and structured way. Don't forget that you're NOT writing your opinion on the subject. In circumstances when you get to pick the topic for an argumentative essay, you need to be wise and locate a title that will intrigue a reader. Be certain to use all the very best writing practices during the essay section. Things You Should Know About Tasc Essay Topics For instance, you can pick a topic for elementary, middle, or higher school. Needless to say, it's so much better when a student is provided a freedom to decide on the subject of their essay. When students are writing their argumentative essays which must find, read and analyze a lot of material to do good. To write an excellent argumentative essay the students first must investigate several sides of the argument, which permits them to make an educated stance. If you believe you won't have the ability to finish your essay by the deadline, you don't understand much regarding the essay subject or you just don't like this type of assignments, you should turn to professional writers for assistance. If you must compose your whole essay in 1 day, do your very best to give yourself breaks so you don't burn out. There are many steps which you should take as a way to compose a fantastic essay. Attempt to acquire a simplified model which provides some information regarding the scenario. Besides general knowledge you have concerning this issue, you won't mind dedicating some opportunity to research, writing procedure, and other things essential for the high-quality essay. Read the work thoroughly, take the help of your teachers in clearing doubts or watch a movie edition of the work, which will enable you to grasp the nature of the story easily. Canadian students must deal with precisely the same problem of selecting engaging argumentative essay topics as the remainder of the world. When it has to do with preparing for the exam all on your own, we've got a few recommendations. Remember your final grade significantly is dependent upon the topic. The old variant of the test is no longer readily available for students to take. TASC Practice Tests are the perfect way to get ready for your upcoming TASC exam. You may continue to keep your argumentative essays for your up coming job portfolio in case they're highly graded. Distinct jobs may also help an employee find the business that's suitable for them. Since it's so big different businesses also depend on them.

Case Study Mason Surgical Masks - 1465 Words

Module 6 Case1 Chapter 14 Mason Surgical Masks The unique selling proposition of Mason Surgical Masks is that it offers protection from both particulate and gaseous hazardous materials. The unique selling proposition (USP) or unique selling point is an advertising notion first projected as a philosophy to clarify an arrangement in positive marketing movements of the premature 1940s. The USP states that such movements made exclusive proposals to clienteles that persuaded them to change products. Locating one’s USP necessitates some tough work and originality. One way to begin is to examine how other businesses use their USPs to their benefit. This involves cautious investigation of other businesses advertisements and advertising communications. If one examines what they say they retail, not just their merchandise or amenity individualities, one can absorb an inordinate amount about how businesses differentiate themselves from opponents. Occasionally a business concentrates on one specific thing, which also determines the scheme in other areas. That assignment scheme then determined the business s choice of merchandise wrapping so the merchandise did not seem contrasting in the market in which it is sold. Yes I do believe that a Mason Surgical mask is a good name because it states their product in the name. The first stage is to cultivate one’s plan and messaging. The goal, verbiage, and placing will assist guiding one’s identification. If the tag doesShow MoreRelatedMental Illness Refers To A Wide Range Of Mental Health1742 Words   |  7 PagesUnfortunately, even those who believe that mental illness is real, can still view symptoms of psychopathology as threatening and uncomfortable. Such attitudes frequently foster stigma and discrimination towards people with mental health problems. Studies have suggested that stigmatizing attitudes towards people with mental health problems are still commonly held. 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